CV Resume Critique

An extract of Robert´s CV Resume AFTER being redesigned and rewritten . . .

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Robert James Ashworth Curriculum Vitae

37 Poplar Grove + 44 (0) 208 542 5016

London SW2 6LM +44 (0) 8921 630 289

United Kingdom robertjashworth@btinternet.com

PROFILE An international Marketing Strategist – Account Director with a flair for design

and visualization, and a proven record of success in creating marketing solutions and advertising campaigns to drive clients´ brand development, market expansion and profitability. Communicative and intuitive, able to establish and sustain relationships with clients, partners and business associates, and lead sales and marketing teams to achieve exceptional results in complex, intensely competitive markets, now seeking an Interim Marketing Consultancy role

CAREER SUMMARY

2003 to date Milnrow Advertising Limited London UK

www.milnrow.com

Marketing Director

Established, resourced, marketed and developed the business, providing brand building PR, advertising and marketing consultancy to high profile corporate and SME clients

Main focus:

·        PR and networking at major trade shows and corporate hospitality events

·        Client consultations, defining and creating solutions to corporate goals

·        Advising clients on product positioning and new product development

·        Formulating business plans, sales forecasts, company and client budgets

·        Recruiting, coaching and directing account teams and support personnel

·        Presenting creative ideas and pitching for new accounts

·        Researching market trends, competitor activity and consumer preferences

·        Directing global multi-channel marketing plans and media campaigns

·        Managing client advertising programmes - graphic design, press releases

         and advertorials

·        Directing the creative design, content and development of client websites

·        Crises management – dealing with potentially detrimental media coverage

Selected achievements:

·       Grew the business year on year – exceeding all profit targets

·       Blue chip accounts secured, developed and retained include, … … … …

·       Built, developed and motivated a high achieving, results-driven team

·          Strategic alliances forged with key players in the industry include ... ...

·       Initiated and oversaw implementation of a Crises Management Manual to

         provide client with a structured communication process

·       Led major acquisition pitches to secure complementary businesses and

         enable the company to provide a full marketing service